Singular keys or Plural keywords which ones convert more for You
Lately I have noticed that my plural keywords convert more for me. Why is that I wonder. I wonder does it has do with the product or items that I am promoting. example: halloween costumes converted more for me this year than halloween costume.
Even when I switch ppc engines I still noticed the same stats on the same campaings. I am going to start paying more attention to this for all my campaigns to see if there is a trend there that’s worth exploting.
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